Consumers' purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]

• 主要な著者: Hashim, Rahmat (著者), Karuthan, Chinna (著者), Mukesh, Kumar (著者)
• フォーマット: 図書
• 出版事項: Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus, 2009-12.
• 主題: Article; PeerReviewed
• オンライン･アクセス: Link Metadata

The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the c...