Role of photo stimuli on tourists' attitudes and brand recognition ofout-door advertisement / Mas Azianna Abdul Razak and Faiz Izwan Anuar

• প্রধান লেখক: Abdul Razak, Mas Azianna (লেখক), Anuar, Faiz Izwan (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus, 2017-09.
• বিষয়গুলি: Article; PeerReviewed
• অনলাইন ব্যবহার করুন: Link Metadata

Despite extensive research on advertising and its consequences, there is still a lack of research investigating modern and creative advertising strategy in shaping destination image. To fill the research gap, this quantitative approach study assesses the impact of tourism photo stimuli attributes on...