Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]

• Автори: Nina Farisha, Isa (Автор), Nor Adila, Rosli (Автор), Fairuz, Hakim (Автор), Irina, Mohd Akhir (Автор)
• Формат: Книга
• Опубліковано: Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus, 2017-09.
• Предмети: Article; PeerReviewed
• Онлайн доступ: Link Metadata

The rapid development and use of mobile technologies has changed the way of our everyday lives, especially individual that feel a sense of experience as a tool for enhancing task performance. In addition, mobile technologies also have changed the way marketers and consumers communicate. However, dig...