Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al]

• Hoofdauteurs: Hashim, Norliana (Auteur), Kamarulzaman, Wan Dzafarul Ariff (Auteur), Mohamed Idris, Aida Khalida (Auteur), Salleh, Rashid (Auteur)
• Formaat: Boek
• Gepubliceerd in: Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus, 2017-09.
• Onderwerpen: Article; PeerReviewed
• Online toegang: Link Metadata

This paper presents the finding of a study that identifies the most influential factor among local tourists to consume Pulau Pinang's food. Data collection was done in numerous tourist attraction spots in Pulau Pinang. A total 98 respondents were selected for this study, represented the local t...