Cup of coffee at the library? Factors influencing consumers' acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.]
Young consumers, especially students, are experiencing the coffeehouse culture or the chill-out factor. Considering these factors as a potential determinant for student to visit a place, library management should take these opportunities to introduce an eatery inside the library. The objective of th...
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| Main Authors: | , , , , , |
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| Format: | Book |
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Universiti Teknologi Mara Cawangan Pulau Pinang,
2020-01.
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| Online Access: | Link Metadata |
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