The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]

• Asıl Yazarlar: Bahari, Khairil Anuar (Yazar), Che Azmi, Muhammad Nuruddin (Yazar), Mohd Kamal, Saiful Bahri (Yazar), Zainol, Noorliza (Yazar), Mahat, Fadhlina (Yazar), Abdullah, Dahlan (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Universiti Teknologi Mara Cawangan Pulau Pinang, 2020-01.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

Over time, the use of the internet and technology has grown rapidly. Most businesses today use the internet as a means of communicating with their customers. This is because the internet has various interactive features and is always available for use. However, when there are too many interactive fe...