The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]
Over time, the use of the internet and technology has grown rapidly. Most businesses today use the internet as a means of communicating with their customers. This is because the internet has various interactive features and is always available for use. However, when there are too many interactive fe...
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| Main Authors: | , , , , , |
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| Format: | Book |
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Universiti Teknologi Mara Cawangan Pulau Pinang,
2020-01.
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| Subjects: | |
| Online Access: | Link Metadata |
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