The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]

Over time, the use of the internet and technology has grown rapidly. Most businesses today use the internet as a means of communicating with their customers. This is because the internet has various interactive features and is always available for use. However, when there are too many interactive fe...

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Bibliographische Detailangaben
Hauptverfasser: Bahari, Khairil Anuar (Verfasst von), Che Azmi, Muhammad Nuruddin (Verfasst von), Mohd Kamal, Saiful Bahri (Verfasst von), Zainol, Noorliza (Verfasst von), Mahat, Fadhlina (Verfasst von), Abdullah, Dahlan (Verfasst von)
Format: Buch
Veröffentlicht: Universiti Teknologi Mara Cawangan Pulau Pinang, 2020-01.
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