The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]

• Main Authors: Bahari, Khairil Anuar (Author), Che Azmi, Muhammad Nuruddin (Author), Mohd Kamal, Saiful Bahri (Author), Zainol, Noorliza (Author), Mahat, Fadhlina (Author), Abdullah, Dahlan (Author)
• Format: Book
• Published: Universiti Teknologi Mara Cawangan Pulau Pinang, 2020-01.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Over time, the use of the internet and technology has grown rapidly. Most businesses today use the internet as a means of communicating with their customers. This is because the internet has various interactive features and is always available for use. However, when there are too many interactive fe...