The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]

• Główni autorzy: Bahari, Khairil Anuar (Autor), Che Azmi, Muhammad Nuruddin (Autor), Mohd Kamal, Saiful Bahri (Autor), Zainol, Noorliza (Autor), Mahat, Fadhlina (Autor), Abdullah, Dahlan (Autor)
• Format: Książka
• Wydane: Universiti Teknologi Mara Cawangan Pulau Pinang, 2020-01.
• Hasła przedmiotowe: Article; PeerReviewed
• Dostęp online: Link Metadata

Over time, the use of the internet and technology has grown rapidly. Most businesses today use the internet as a means of communicating with their customers. This is because the internet has various interactive features and is always available for use. However, when there are too many interactive fe...