Influencing factors on customer satisfaction towardsAmerican brands in the food and beverage industry inMalaysia / Nur Atiqah Rochin Demong, Abdul Kadir Othman and Salmi Bawasa.

• Auteurs principaux: Rochin Demong, Nur Atiqah (Auteur), Otman, Abdul Kadir (Auteur), Bawasa, Salmi (Auteur)
• Format: Livre
• Publié: Universiti Teknologi MARA Cawangan Selangor, 2016-12.
• Sujets: Article; PeerReviewed
• Accès en ligne: Link Metadata

Customer satisfaction is the ultimate aim to food and beverage F&B industry as it ascertains that satisfied customers will stay loyal and reduce the amount of complaints towards their brand of choice. The main purpose of the research is to understand the influencing factors on customer satisfact...