Exploring young consumers' purchase intentiontowards foreign brand / Etty Harniza Harun...[et al.]
This study was conducted with the purpose of understanding young consumers' preference towards foreign brands in contrast to local brands. A total sample size of 300 respondents has been distributed to undergraduate students in UiTM Kedah with the purpose of understanding and identifying whethe...
Furkejuvvon:
| Váldodahkkit: | , |
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| Materiálatiipa: | Girji |
| Almmustuhtton: |
Universiti Teknologi MARA, Kedah,
2011.
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| Fáttát: | |
| Liŋkkat: | Link Metadata |
| Fáddágilkorat: |
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Interneahtta
Link Metadata3rd Floor Main Library
| Hildobáiki: |
A1234.567 |
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| Njađus 1 | Oažžumis |