Exploring young consumers' purchase intentiontowards foreign brand / Etty Harniza Harun...[et al.]
This study was conducted with the purpose of understanding young consumers' preference towards foreign brands in contrast to local brands. A total sample size of 300 respondents has been distributed to undergraduate students in UiTM Kedah with the purpose of understanding and identifying whethe...
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| Format: | Buch |
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Universiti Teknologi MARA, Kedah,
2011.
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| Exemplar 1 | Verfügbar |