Exploring young consumers' purchase intentiontowards foreign brand / Etty Harniza Harun...[et al.]

This study was conducted with the purpose of understanding young consumers' preference towards foreign brands in contrast to local brands. A total sample size of 300 respondents has been distributed to undergraduate students in UiTM Kedah with the purpose of understanding and identifying whethe...

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Bibliográfalaš dieđut
Váldodahkkit: Harun, Etty Harniza (Dahkki), Abdullah, Nor Hidayah (Dahkki)
Materiálatiipa: Girji
Almmustuhtton: Universiti Teknologi MARA, Kedah, 2011.
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3rd Floor Main Library

oažžasuvvan: 3rd Floor Main Library
Hildobáiki: A1234.567
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