Exploring young consumers' purchase intentiontowards foreign brand / Etty Harniza Harun...[et al.]

• Главные авторы: Harun, Etty Harniza (Автор), Abdullah, Nor Hidayah (Автор)
• Формат: ‌
• Опубликовано: Universiti Teknologi MARA, Kedah, 2011.
• Предметы: Article; PeerReviewed
• Online-ссылка: Link Metadata

This study was conducted with the purpose of understanding young consumers' preference towards foreign brands in contrast to local brands. A total sample size of 300 respondents has been distributed to undergraduate students in UiTM Kedah with the purpose of understanding and identifying whethe...