Exploring young consumers' purchase intentiontowards foreign brand / Etty Harniza Harun...[et al.]

This study was conducted with the purpose of understanding young consumers' preference towards foreign brands in contrast to local brands. A total sample size of 300 respondents has been distributed to undergraduate students in UiTM Kedah with the purpose of understanding and identifying whethe...

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Главные авторы:	Harun, Etty Harniza (Автор), Abdullah, Nor Hidayah (Автор)
Формат:	‌
Опубликовано:	Universiti Teknologi MARA, Kedah, 2011.
Предметы:	Article PeerReviewed
Online-ссылка:	Link Metadata
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