Exploring business performance in micro enterprises through entrepreneurial orientation / Rohana Ngah, Zarina Salleh and Zanariah Zainal Abidin
Micro enterprises form most of business establishments in Malaysia. They represent more than 90 percent of such establishments in the country. Interestingly, most studies have shown that entrepreneurial orientation (EO) is an important element of entrepreneurship for micro enterprises. Hence, in the...
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Universiti Teknologi MARA Cawangan Selangor,
2018-08.
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