Exploring business performance in micro enterprises through entrepreneurial orientation / Rohana Ngah, Zarina Salleh and Zanariah Zainal Abidin

• 主要な著者: Ngah, Rohana (著者), Salleh, Zarina (著者), Zainal Abidin, Zanariah (著者)
• フォーマット: 図書
• 出版事項: Universiti Teknologi MARA Cawangan Selangor, 2018-08.
• 主題: Article; PeerReviewed
• オンライン･アクセス: Link Metadata

Micro enterprises form most of business establishments in Malaysia. They represent more than 90 percent of such establishments in the country. Interestingly, most studies have shown that entrepreneurial orientation (EO) is an important element of entrepreneurship for micro enterprises. Hence, in the...