Linking 'Halal' friendly hotel attributes and customersatisfaction : the islamic tourism sector / Lennora Putit ... [et al.]

• Prif Awduron: Putit, Lennora (Awdur), Muda, Mazzini (Awdur), Mahmood, Ainul Nadzirah (Awdur), Ahmad Taufek, Nor Zafirah (Awdur), Wahib, Norhayati (Awdur)
• Fformat: Llyfr
• Cyhoeddwyd: Universiti Teknologi Mara Selangor, 2016-12.
• Pynciau: Article; PeerReviewed
• Mynediad Ar-lein: Link Metadata

An increasing demand for Islamic tourism has driven the concept of a 'Halal' (or permissible) friendly hotel into another level of business insight within the consumers' travel market. The concept via its unique value proposition has rapidly become very attractive not only to Muslim t...