Linking 'Halal' friendly hotel attributes and customersatisfaction : the islamic tourism sector / Lennora Putit ... [et al.]

• Main Authors: Putit, Lennora (Author), Muda, Mazzini (Author), Mahmood, Ainul Nadzirah (Author), Ahmad Taufek, Nor Zafirah (Author), Wahib, Norhayati (Author)
• Formato: Libro
• Publicado: Universiti Teknologi Mara Selangor, 2016-12.
• Subjects: Article; PeerReviewed
• Acceso en liña: Link Metadata

An increasing demand for Islamic tourism has driven the concept of a 'Halal' (or permissible) friendly hotel into another level of business insight within the consumers' travel market. The concept via its unique value proposition has rapidly become very attractive not only to Muslim t...