Multichannel Retail Environment: Opportunities And Challenges / Norzieiriani Ahmad and Muhammad Rizwan

• Main Authors: Ahmad, Norzieiriani (Author), Rizwan, Muhammad (Author)
• Formato: Livro
• Publicado em: Universiti Teknologi MARA, Kedah, 2019.
• Assuntos: Article; PeerReviewed
• Acesso em linha: Link Metadata

A seamless customer shopping experience has been provided in a multichannel environment. Currently, firms are using various shopping channels to enhance the customer satisfaction. Customers can use various channels like traditional physical stores, internet-based stores and social media as well to c...