Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]

Recently , halal issues have been brought to the attention of Malay Muslim consumers. Some of them trust halal logo and some of them do not. Consumer action in purchasing a product is depends on their school of thought and the role of religiosity. Extrinsic religious people mostly trust halal logo i...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Mohd Fauzi, Waida Irani (लेखक), Khamarudin, Munirah (लेखक), Mohd Mokhtar, Sany Sanuri (लेखक), Yusr, Maha (लेखक)
स्वरूप: पुस्तक
प्रकाशित: Universiti Teknologi MARA, Kedah, 2019.
विषय:
ऑनलाइन पहुंच:Link Metadata
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