Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]
Recently , halal issues have been brought to the attention of Malay Muslim consumers. Some of them trust halal logo and some of them do not. Consumer action in purchasing a product is depends on their school of thought and the role of religiosity. Extrinsic religious people mostly trust halal logo i...
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| Auteurs principaux: | , , , |
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| Format: | Livre |
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Universiti Teknologi MARA, Kedah,
2019.
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