कवर छवि

Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee

Sales promotion is a very common targeting strategy used by retailers, yet personal value and sales promotion technique preferences that contribute towards customer satisfaction and intention to purchase high involvement product are largely unknown. This study adopted pseudo-experimental factorial d...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Jee, Teck-Weng (लेखक)
स्वरूप:	पुस्तक
प्रकाशित:	Universiti Teknologi MARA Cawangan Sarawak, 2018-06.
विषय:	Article PeerReviewed
ऑनलाइन पहुंच:	Link Metadata
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

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