Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee

• Главный автор: Jee, Teck-Weng (Автор)
• Формат: ‌
• Опубликовано: Universiti Teknologi MARA Cawangan Sarawak, 2018-06.
• Предметы: Article; PeerReviewed
• Online-ссылка: Link Metadata

Sales promotion is a very common targeting strategy used by retailers, yet personal value and sales promotion technique preferences that contribute towards customer satisfaction and intention to purchase high involvement product are largely unknown. This study adopted pseudo-experimental factorial d...