The effectiveness of the halal communication on muslim consumers' buying behaviour / Nor Hidayatun Abdul Razak ...[et al.]
The effectiveness of any communication can be measured by the response given by the recipients of that communication which can either be positive or negative, This article will discuss on the effectiveness of the communication related to halal products in the mass media specifically on whether there...
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| Main Authors: | , , , , , |
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| Format: | Book |
| Published: |
2013.
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| Online Access: | Link Metadata |
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