The relationship of brand image and service quality on student loyalty of a university shop / Saida Farhanah Sarkam, Nurul Syafika Mohd Nasir and Shatina Saad

The study aimed is to examine the relationship of brand image and service quality towards student loyalty in purchasing at a university shop, namely UniShop, in the southern state of Malaysia. By understanding student loyalty, the university management might encourage students to shop at the UniShop...

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Bibliographic Details
Main Authors: Sarkam, Saida Farhanah (Author), Mohd Nasir, Nurul Syafika (Author), Saad, Shatina (Author)
Format: Book
Published: Universiti Teknologi MARA, Perlis, 2019-12.
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