The relationship of brand image and service quality on student loyalty of a university shop / Saida Farhanah Sarkam, Nurul Syafika Mohd Nasir and Shatina Saad

• Asıl Yazarlar: Sarkam, Saida Farhanah (Yazar), Mohd Nasir, Nurul Syafika (Yazar), Saad, Shatina (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Universiti Teknologi MARA, Perlis, 2019-12.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

The study aimed is to examine the relationship of brand image and service quality towards student loyalty in purchasing at a university shop, namely UniShop, in the southern state of Malaysia. By understanding student loyalty, the university management might encourage students to shop at the UniShop...