The mediating effect of customer satisfaction on the relationship between service quality, relationship quality, relationship quality, perceived value, and perceived price towards repurchase intention in the fast food industry / Fatin Najua Ahmad Fuzir and Mohd Khirzan Badzli A Rahman
Fast food restaurant industry has become a subject to intense competition and rapid growth in Malaysia's economy. Consequently, repurchase intention become crucial especially in the fast food business, as it relates to company's profits. Only a few studies in Malaysia were found in the lit...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Research Management Centre (RMC),
2020.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |