The mediating effect of customer satisfaction on the relationship between service quality, relationship quality, relationship quality, perceived value, and perceived price towards repurchase intention in the fast food industry / Fatin Najua Ahmad Fuzir and Mohd Khirzan Badzli A Rahman

• Asıl Yazarlar: Ahmad Fuzir, Fatin Najua (Yazar), A Rahman, Mohd Khirzan Badzli (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Research Management Centre (RMC), 2020.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

Fast food restaurant industry has become a subject to intense competition and rapid growth in Malaysia's economy. Consequently, repurchase intention become crucial especially in the fast food business, as it relates to company's profits. Only a few studies in Malaysia were found in the lit...