The mediating effect of customer satisfaction on the relationship between service quality, relationship quality, relationship quality, perceived value, and perceived price towards repurchase intention in the fast food industry / Fatin Najua Ahmad Fuzir and Mohd Khirzan Badzli A Rahman
Fast food restaurant industry has become a subject to intense competition and rapid growth in Malaysia's economy. Consequently, repurchase intention become crucial especially in the fast food business, as it relates to company's profits. Only a few studies in Malaysia were found in the lit...
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Asıl Yazarlar: | Ahmad Fuzir, Fatin Najua (Yazar), A Rahman, Mohd Khirzan Badzli (Yazar) |
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Materyal Türü: | Kitap |
Baskı/Yayın Bilgisi: |
Research Management Centre (RMC),
2020.
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Konular: | |
Online Erişim: | Link Metadata |
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