Customer satisfaction and brand switching intention of mobile service among university students / Mei Ling Goh ...[et al.]
The significant role of telecommunication technology in the economic sector has caused increasing competition in the mobile service market. As for business survival, a mobile service package is now required to become even more innovative than before. Customer satisfaction plays a vital role in mobil...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
Universiti Teknologi MARA, Shah Alam: Accounting Research Institute (ARI),
2020-08.
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| Subjects: | |
| Online Access: | Link Metadata |
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