Customer satisfaction and brand switching intention of mobile service among university students / Mei Ling Goh ...[et al.]

The significant role of telecommunication technology in the economic sector has caused increasing competition in the mobile service market. As for business survival, a mobile service package is now required to become even more innovative than before. Customer satisfaction plays a vital role in mobil...

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Autori principali:	Mei, Ling Goh (Autore), Seng, Huat Tan (Autore), Ang, Elaine Hwee Chin (Autore), Mei, Qi Yap (Autore)
Natura:	Libro
Pubblicazione:	Universiti Teknologi MARA, Shah Alam: Accounting Research Institute (ARI), 2020-08.
Soggetti:	Article PeerReviewed
Accesso online:	Link Metadata
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

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