Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga... [et al.]
This paper studied the effects of distribution, pricing, advertising and brand activationon brand awareness among young female adults. Data from 100 respondents were analyzed using descriptive, correlation and multiple regression analysis. Empirical results authenticated that brand activation signif...
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| Main Authors: | , , , , |
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| Formato: | Livro |
| Publicado em: |
UiTM Cawangan Johor,
2019.
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| Acesso em linha: | Link Metadata |
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