Impact of brand awareness, brand equity and brand slogan towards product advertisement: a case study in advertising industry / Rohani Jangga ... [et al.]

Brand awareness is a company's competitive advantage and is a part of a marketing strategy which helps to spread information about a selected company and their products and services. It is crucial that customers remember and recognize a favorite brand every time they want to buy a product. In t...

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Main Authors:	Jangga, Rohani (Author), M Ali, Norlina (Author), Shahwir, Siti Farrah (Author), Kamarolzaman, Noraishah (Author), Mohd Hatta, Hazieqa Syabilla (Author)
פורמט:	ספר
יצא לאור:	UiTM Cawangan Johor, 2020.
נושאים:	Article PeerReviewed
גישה מקוונת:	Link Metadata
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!

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