Measuring supplier's service quality and customer satisfaction using servqual / Hirun Azaman Ismail
Service quality can be used as a strategic differentiation weapon to build an organizational distinctive advantage. To be competitive, service supplier should embrace customer-driven quality which represents a proactive approach in satisfying the needs of the customers by gathering information about...
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Main Author: | Ismail, Hirun Azaman (Author) |
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Format: | Book |
Published: |
2004.
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Online Access: | Link Metadata |
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