Measuring supplier's service quality and customer satisfaction using servqual / Hirun Azaman Ismail

Service quality can be used as a strategic differentiation weapon to build an organizational distinctive advantage. To be competitive, service supplier should embrace customer-driven quality which represents a proactive approach in satisfying the needs of the customers by gathering information about...

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Autor principal: Ismail, Hirun Azaman (Autor)
Formato: Libro
Publicado: 2004.
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Acceso en línea:Link Metadata
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