PakCu 916: the entrepreneurial pursuit of two generations / Mohd Ali Bahari Abdul Kadir ... [et al.]
This case study looks upon the entrepreneurship journey of PakCu and his second-generation successors in starting up their business called PakCu 916. From a mere roadside stall focusing on selling cut fruit (guava), they were able to expand to more than 400 outlets within a year. With yearly sales o...
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| Main Authors: | , , , , |
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| Format: | Book |
| Published: |
Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED),
2020.
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| Subjects: | |
| Online Access: | Link Metadata |
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