PakCu 916: the entrepreneurial pursuit of two generations / Mohd Ali Bahari Abdul Kadir ... [et al.]

• প্রধান লেখক: Abdul Kadir, Mohd Ali Bahari (লেখক), Rosly, Hardi Emrie (লেখক), Rahim, Hardy Loh (লেখক), Junid, Junainah (লেখক), Mohd Lajin, Noor Faizah (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED), 2020.
• বিষয়গুলি: Article; PeerReviewed
• অনলাইন ব্যবহার করুন: Link Metadata

This case study looks upon the entrepreneurship journey of PakCu and his second-generation successors in starting up their business called PakCu 916. From a mere roadside stall focusing on selling cut fruit (guava), they were able to expand to more than 400 outlets within a year. With yearly sales o...