The influence of servicescape upon retailers on customer value in Malaysia / Baderisang Mohamed and Aliaa Adriana Mohd Damanhuri

• Huvudskapare: Mohamed, Baderisang (Författare, medförfattare), Mohd Damanhuri, Aliaa Adriana (Författare, medförfattare)
• Materialtyp: Bok
• Publicerad: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, 2021.
• Ämnen: Article; PeerReviewed
• Länkar: Link Metadata

Malaysia is experiencing exponential growth in retail sector especially in urban area. Due to this reason a lot of investments are happening in Malaysia and new markets are entering this sector. Many retailers assume that service environment is not an important tool in marketing industry. In today&#...