Does consumer attitudes and perceived behavioral control impact the purchase intention of halal cosmetic products? / Zarith Delaila Abd Aziz and Norashikin Hussein

Halal cosmetics industry is a fast growing sectors which reflects the recent rise of the Muslim population globally. The demand for halal cosmetic is projected to increase along with a considerable growth in socioeconomic status. Therefore, the purpose of this study is to explore the extent at which...

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Hoofdauteurs: Abd Aziz, Zarith Delaila (Auteur), Hussein, Norashikin (Auteur)
Formaat: Boek
Gepubliceerd in: Universiti Teknologi MARA, 2021-10.
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