Does consumer attitudes and perceived behavioral control impact the purchase intention of halal cosmetic products? / Zarith Delaila Abd Aziz and Norashikin Hussein

• मुख्य लेखकों: Abd Aziz, Zarith Delaila (लेखक), Hussein, Norashikin (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA, 2021-10.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Halal cosmetics industry is a fast growing sectors which reflects the recent rise of the Muslim population globally. The demand for halal cosmetic is projected to increase along with a considerable growth in socioeconomic status. Therefore, the purpose of this study is to explore the extent at which...