Effective market segmentation for open distance learning institutions' marketing strategy / Mohd Nazri Mohd Noor ...[et al.]

• Main Authors: Mohd Noor, Mohd Nazri (Author), Abdul Aziz, Azlina (Author), Harun, Yanty Roslinda (Author), Aminudin, Norsiah (Author), Zakariah, Zulaikha (Author)
• Format: Book
• Published: Universiti Teknologi MARA, 2021-10.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

This study aims to examine prospective learners' perceptions toward effective market segmentation strategies for Open Distance Learning (ODL) advertisements. A descriptive study was conducted to assess preferences based on the generational cohort. Self-administered questionnaires were used to o...