Effective market segmentation for open distance learning institutions' marketing strategy / Mohd Nazri Mohd Noor ...[et al.]

• 主要な著者: Mohd Noor, Mohd Nazri (著者), Abdul Aziz, Azlina (著者), Harun, Yanty Roslinda (著者), Aminudin, Norsiah (著者), Zakariah, Zulaikha (著者)
• フォーマット: 図書
• 出版事項: Universiti Teknologi MARA, 2021-10.
• 主題: Article; PeerReviewed
• オンライン･アクセス: Link Metadata

This study aims to examine prospective learners' perceptions toward effective market segmentation strategies for Open Distance Learning (ODL) advertisements. A descriptive study was conducted to assess preferences based on the generational cohort. Self-administered questionnaires were used to o...