Effective market segmentation for open distance learning institutions' marketing strategy / Mohd Nazri Mohd Noor ...[et al.]

• Egile Nagusiak: Mohd Noor, Mohd Nazri (Egilea), Abdul Aziz, Azlina (Egilea), Harun, Yanty Roslinda (Egilea), Aminudin, Norsiah (Egilea), Zakariah, Zulaikha (Egilea)
• Formatua: Liburua
• Argitaratua: Universiti Teknologi MARA, 2021-10.
• Gaiak: Article; PeerReviewed
• Sarrera elektronikoa: Link Metadata

This study aims to examine prospective learners' perceptions toward effective market segmentation strategies for Open Distance Learning (ODL) advertisements. A descriptive study was conducted to assess preferences based on the generational cohort. Self-administered questionnaires were used to o...