Factors influencing northern region bumiputra consumers purchase intention of global brands / Farah Merican Isahak Merican ...[et al.]

Global brands like McDonalds, Samsung, Uniqlo, Toyota and Starbucks have long entered the Malaysia market. Consumer acceptance for these global brands are relatively strong but today's hyper-connectivity and globalization trend brings harsher competition. Capturing a market throughout the world...

Olles dieđut

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkkit: Isahak Merican, Farah Merican (Dahkki), Ruslan, Nur Dalila Husna (Dahkki), Md Zani, Rosliza (Dahkki), Nazrin, Nizar (Dahkki)
Materiálatiipa: Girji
Almmustuhtton: 2019.
Fáttát:
Liŋkkat:Link Metadata
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