Factors influencing northern region bumiputra consumers purchase intention of global brands / Farah Merican Isahak Merican ...[et al.]

• मुख्य लेखकों: Isahak Merican, Farah Merican (लेखक), Ruslan, Nur Dalila Husna (लेखक), Md Zani, Rosliza (लेखक), Nazrin, Nizar (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: 2019.
• विषय: Conference or Workshop Item; NonPeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Global brands like McDonalds, Samsung, Uniqlo, Toyota and Starbucks have long entered the Malaysia market. Consumer acceptance for these global brands are relatively strong but today's hyper-connectivity and globalization trend brings harsher competition. Capturing a market throughout the world...