The effect of endorsement appeals in advertisement on food buyers' purchase intention / Wan Nazriah Wan Nawawi ... [et al.]

• Main Authors: Wan Nawawi, Wan Nazriah (Author), Ramli, Noorazlin (Author), Anuar, Jazira (Author), Mohd Kamal, Malina Hanum (Author), Adzmy, Azahar (Author)
• Format: Book
• Published: Universiti Teknologi MARA Cawangan Pulau Pinang, 2022-04.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Advertising is one of the modes of communication that influences the actions of the targeted market. It is crucial that companies understand the marketing communication tools that best suit their target customers. This study aims to determine the influence of endorsement appeals in advertising on th...