The effect of endorsement appeals in advertisement on food buyers' purchase intention / Wan Nazriah Wan Nawawi ... [et al.]

• 主要な著者: Wan Nawawi, Wan Nazriah (著者), Ramli, Noorazlin (著者), Anuar, Jazira (著者), Mohd Kamal, Malina Hanum (著者), Adzmy, Azahar (著者)
• フォーマット: 図書
• 出版事項: Universiti Teknologi MARA Cawangan Pulau Pinang, 2022-04.
• 主題: Article; PeerReviewed
• オンライン･アクセス: Link Metadata

Advertising is one of the modes of communication that influences the actions of the targeted market. It is crucial that companies understand the marketing communication tools that best suit their target customers. This study aims to determine the influence of endorsement appeals in advertising on th...