The effect of endorsement appeals in advertisement on food buyers' purchase intention / Wan Nazriah Wan Nawawi ... [et al.]

Advertising is one of the modes of communication that influences the actions of the targeted market. It is crucial that companies understand the marketing communication tools that best suit their target customers. This study aims to determine the influence of endorsement appeals in advertising on th...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Wan Nawawi, Wan Nazriah (लेखक), Ramli, Noorazlin (लेखक), Anuar, Jazira (लेखक), Mohd Kamal, Malina Hanum (लेखक), Adzmy, Azahar (लेखक)
स्वरूप: पुस्तक
प्रकाशित: Universiti Teknologi MARA Cawangan Pulau Pinang, 2022-04.
विषय:
ऑनलाइन पहुंच:Link Metadata
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