The effect of endorsement appeals in advertisement on food buyers' purchase intention / Wan Nazriah Wan Nawawi ... [et al.]
Advertising is one of the modes of communication that influences the actions of the targeted market. It is crucial that companies understand the marketing communication tools that best suit their target customers. This study aims to determine the influence of endorsement appeals in advertising on th...
में बचाया:
मुख्य लेखकों: | Wan Nawawi, Wan Nazriah (लेखक), Ramli, Noorazlin (लेखक), Anuar, Jazira (लेखक), Mohd Kamal, Malina Hanum (लेखक), Adzmy, Azahar (लेखक) |
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स्वरूप: | पुस्तक |
प्रकाशित: |
Universiti Teknologi MARA Cawangan Pulau Pinang,
2022-04.
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विषय: | |
ऑनलाइन पहुंच: | Link Metadata |
टैग: |
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समान संसाधन
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Article review of "what it takes to be a manager: the case of Malaysian five star resort hotels" by Rozila Ahmad and Noor Azimin Zainol / Wan Nazriah Wan Nawawi and Gopala Krishnan Sekharan Nair
द्वारा: Wan Nawawi, Wan Nazriah, और अन्य
प्रकाशित: (2013) -
The use of celebrity endorsement in advertising promotion / Ramli Saad, Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar
द्वारा: Saad, Ramli, और अन्य
प्रकाशित: (2022) -
Food allergy : Knowledge, Attitude and Practices(KAP) among food handlers in school canteen / Noorazlin Ramli...[et al.]
द्वारा: Wan Nawawi, Wan Nazriah, और अन्य
प्रकाशित: (2017) -
Government's advertising information content strategy in newspaper print advertisement / Mardzuki Mazlan, Mohd Sazili Shahibi and Wan Ab. Kadir Wan Dollah
द्वारा: Mazlan, Mardzuki, और अन्य
प्रकाशित: (2020) -
Modelling Malaysian road accident deaths : an econometric approach / Wan Fairos Wan Yaacob and Wan Zakiyatussariroh Wan Husin
द्वारा: Wan Yaacob, Wan Fairos, और अन्य
प्रकाशित: (2006)