The effect of endorsement appeals in advertisement on food buyers' purchase intention / Wan Nazriah Wan Nawawi ... [et al.]

• Главные авторы: Wan Nawawi, Wan Nazriah (Автор), Ramli, Noorazlin (Автор), Anuar, Jazira (Автор), Mohd Kamal, Malina Hanum (Автор), Adzmy, Azahar (Автор)
• Формат: ‌
• Опубликовано: Universiti Teknologi MARA Cawangan Pulau Pinang, 2022-04.
• Предметы: Article; PeerReviewed
• Online-ссылка: Link Metadata

Advertising is one of the modes of communication that influences the actions of the targeted market. It is crucial that companies understand the marketing communication tools that best suit their target customers. This study aims to determine the influence of endorsement appeals in advertising on th...