Service quality, satisfaction and revisit intention: a conceptual model / Nurul Amalinah Rusdin and Rosmalina Abdul Rashid
Tourist's satisfaction is a primary issue in the context of tourism because it is the key measure in determining whether a tourist is satisfied with their overall visit and their revisit intention. Previous underpinning theories in measuring tourist's satisfaction and behavioural intention...
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| Format: | Book |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2018-12.
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