Kapak Resmi

The use of celebrity endorsement in advertising promotion / Ramli Saad, Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar

Endorsement is a type of advertising in which well-known personalities or celebrities with a high level of public recognition, trust, respect, or awareness are used. In advertising promotional efforts, celebrities such as actors, actresses, comedians, singers, athletes, and many others are employed...

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Detaylı Bibliyografya
Asıl Yazarlar:	Saad, Ramli (Yazar), Wan Mahamad, Wan Shahrul Aziah (Yazar), Ali Akbar, Yong Azrina (Yazar)
Materyal Türü:	Kitap
Baskı/Yayın Bilgisi:	Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, 2022.
Konular:	Article PeerReviewed
Online Erişim:	Link Metadata
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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